🔹 Have you invested in Facebook Ads and feel like you're not getting results?
You're not alone. Many businesses in Chile (and beyond) are losing time and money by setting up their campaigns incorrectly from the start.
In this article, we reveal the 7 most common mistakes we see — and more importantly, how to fix them so your investment actually pays off.
🔹 1. Not Defining the Right Campaign Objective
Common mistake: Choosing any objective (like "Engagement" or "Reach") without a clear outcome in mind.
How to fix it: Decide upfront if your goal is website traffic, sales, lead generation, or brand awareness. Facebook will optimize delivery based on the action you want.
💡 Agency 33 Tip: Clarity is power. Know exactly what you want to achieve before launching a campaign — it changes everything.
🔹 2. Targeting Too Broadly (or Without Strategy)
Common mistake: Leaving your targeting wide open or using overly generic interests.
How to fix it: Use detailed targeting based on real interests, demographics, or behaviors. If you already have customer data, create custom or lookalike audiences.
🎯 Pro Tip: The more clearly you define your audience, the better your ads will perform.
🔹 3. Using Weak or Unattractive Visuals
Common mistake: Running ads with low-quality images or visuals that don’t match the message.
How to fix it: Use high-quality images, short videos, testimonials, and eye-catching designs. Facebook and Instagram are visual platforms — if you don’t stand out, users will scroll past.
🔹 4. Not Installing the Facebook Pixel Correctly
Common mistake: Launching campaigns without tracking real conversions on your website.
How to fix it: Make sure the Facebook Pixel is installed properly and key events are set up — like “Add to Cart,” “Purchase,” or “Form Submission.” This helps you measure what really matters and enables remarketing.
📊 Did you know? Without the Pixel, you’re missing out on valuable data that could boost your sales.
🔹 5. Running Just One Ad and Expecting Big Results
Common mistake: Creating one single ad and letting it run for days without variation.
How to fix it: A/B test different versions — try different images, copy, and CTAs. Analyze the results and keep what works best.
🔹 6. Not Monitoring or Optimizing the Campaign
Common mistake: Letting your campaign run without checking or tweaking it.
How to fix it: Review performance every 2–3 days. Adjust budgets, update creatives if needed, and pause what’s underperforming. Facebook needs learning time — but you need to manage performance.
🔹 7. Selling Cold Without Building Trust First
Common mistake: Showing a sales-focused ad to people who’ve never heard of your brand.
How to fix it: Build a funnel. Start with valuable content (videos, testimonials, educational tips), then follow up with strong offers. People are more likely to buy when there’s already a connection.
Need Help?
Running Facebook Ads shouldn't feel like a gamble.
At Agency 33, we help businesses build smart, results-driven campaigns from the ground up.
👉 Want us to review your campaign or recommend a custom strategy?
Book a free consultation and let’s take your digital marketing to the next level.
Expert support for long-term success
"Our team has the experience and deep expertise needed to help your business thrive in a competitive landscape. We craft tailored solutions that drive sustainable growth and long-term success."
— Axel Mundaca, CEO of Agency 33
